Midterm Elections -- What To Look for in Facebook Ads
In a previous post, we looked at what Facebook has learned from the 2016 election. Facebook is at least stating that they will validate by address the validity of the ad buyer. The problem that remains however is the ability to target a very specific group of users while not allowing those not targeted to report if it is misleading or un-truthful.
In order to think about political ads, first we should review what the FEC requires political advertising. Here is primer on the requirements. In a nutshell, it comes down to what types of communication require a disclaimer. What's required in a disclaimer-some statement if it is authorized by and paid for by the campaign or some third party.